I consider myself to be a completely liberal minded woman. As a writer, I’m a staunch supporter of the freedom of expression in any form and encourage it regularly in my two teen-aged children. Not much leaves me speechless as I’ve seen and heard a lot in my almost 40 years of living, however something I saw on television the other day stopped me cold in my tracks made me holler out “what the hell?” out loud before I could stop myself. Sir Mix a Lot, a well-known rapper most famous for his song “Baby Got Back” (that yes, my girlfriends and I used to dance to in the 80’s…I can’t front about that) has joined forces with Nickelodeon and Burger King to produce a commercial to promote Spongebob Squarepants happy meals for kids.
Okay…just saying Sir Mix a Lot, Spongebob, and kids in the same sentence, in the words of Katt Williams, “don’t even sound attractive!”
If you haven’t seen it, the commercial has several female dancers with square objects in their pants to portray a “square butt” and they dance around in “Luke Dancer-esque” form while encouraging children to buy the Spongebob Happy Meals. The commercial ends with a cameo of Sir Mix a Lot himself sitting on a couch with two “honies” and he gives the profound statement of: “Booty is Booty”.
Okay….
Like I said, I’m probably on the extreme end of the liberal fence, but even this is a bit much for me. Thankfully my children are teenagers and I don’t have to worry about them seeing this mess, but if they were still “happy meal age” I wonder what they would have thought about it? Should the same influence that is glorified in rap videos with scantly-clad women dancers be shown to our little ones? I mean, sure, this is hardly a world-changing event that will warp the minds of children around the world, but what does it say about the state of our society when this type of advertising is deemed acceptable? A spokesperson for Burger said this ad was “targeted towards adults”. Really? Well, I know the economy is a mess and happy meals are a lot cheaper than the average value meal, so on that tip, I can’t help but agree that if grown folks are suddenly opting for the kids meal out of necessity, I ain’t mad. But I hardly think that children were on the mind of the BK executives who orchestrated this mess…it was targeted directly at children, and therein lies the problem.
As a mother to both a boy and girl, I spent their entire formative years teaching them to respect themselves. I’ve taught my son to respect women and to cherish them for who they are and not just their body parts (of course he’s a teenager now, so it’s kinda hard for him to just appreciate a girls mind at this point, but I’m hoping as he matures, it will go well beyond that…lol). I’ve also taught my daughter that a woman’s worth is not based on her bust and butt size, but by her intelligence, strength, and compassion and contribution to her community. Now imagine that my 16 and 17 year old were still 6 and 7 and they saw this commercial. Do you think it would be giving them the same message I was trying to teach? I’m not one of those parents who thinks that t.v. raises children because I don’t. PARENTS raise children, or at least they should be making a conscious effort to do so. But I also believe that the media and advertising giants have a responsibility as well to produce appropriate material for our children. And in my opinion, this Spongebob commercial didn’t make the cut.
Is there anything that is considered inappropriate for our kids anymore? Or are our little ones considered more as “mini adults” than children these days?
Maybe I’m just too old school….